In 2011 PANTONE 18-2120 Honeysuckle lifted our spirits and encouraged us to face everyday troubles with verve and vigor. Tangerine Tango, a reddish-orange, is keeping right on track with those same thoughts. It was selected because, “there’s the element of encouragement with orange, it’s building on the ideas of courage and action, that we want to move on to better things. I think it would be a disservice to go with a relaxed, soothing color now,” Leatrice Eiseman, executive director of the Pantone Color Institute, told the Associated Press.
Pantone’s color of the year always has an annual influence on fashion and design. “Fashion designers featured in the PANTONE Fashion Color Report Spring 2012, including Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun Kearney, Elie Tahari and Adrienne Vittadini, are incorporating this attractive orange into their spring collections. A fun, lively take on a traditional autumnal hue, Tangerine Tango will surely carry through to fall fashion as well. Pair it with super-saturated colors like hot pink and blue for color-blocking looks, or match it with neutrals for a pop of color.”
Pantone is calling Tangerine Tango, “a winner in cosmetics because of its versatility, Tangerine Tango is a bit exotic, but in a very friendly, non-threatening way. Add a sultry flair to lips, cheeks and nails with Tangerine Tango. An unexpected eye shadow color, Tangerine Tango is a complementary opposite that flatters blue or green eyes. When paired with brown eyes, it brings out an amber cast.” Sephora’s already hopped on the tangerine train with an exclusive Pantone color collaboration to debut in March – think tangerine lips and nails.